If you are feeling like you're either not getting clients, wayyyy undercharging and wondering if you're ever going to make enough money to create your dream life, or you're just not getting the RIGHT clients that you love, this is for you. Going into the online space can be super overwhelming and I am one of the lucky ones who not only grew up with social media but hopped on all the platforms when they came out so I've seen all the changes and have learnt A LOT. Now, I am using this blog to share it with you in hopes that I can help you create your dream life, save you some time and help you make more money!
So, let's talk messaging. This is such a key piece that is so easy to miss when starting out building your brand and it needs to be SUPER CLEAR.
And I'm not talking MSN Messenger (did I just age myself?!) or Facebook Messenger.
It is how you communicate the value of your product/service to the people who need it.
If you have been showing up on social media,...
UGH if I see one more person telling people to ONLY write out a name, gender, income level and location when creating their Ideal Client Avatar I am going to lose it. Most likely, if you have fallen into this unfortunate trap (don't worry, at some point we all have) then don't worry cause I've got your back. It's going to make you feel so much more confident and clear when you know you you're talking to in your marketing and on your website.
Here's the thing, you need to go so much deeper than that. And yes, maybe this person is imaginary but they will represent THE PERFECT fit for your services. Picture this: Having 100 wildly successful clients achieving their dream transformation because of you, and in turn, you becoming the most successful, rich, happy, fulfilled version of yourself.
And when you do, I PROMISE you that it will show in your business.
Unless you’ve worked with tons of your ideal clients before, you may have to use your imagination to fill this out.
In order for your website or even a course/program launch to work, people have to know about it! You are doing something SO exciting and let people in on that excitement! For example, Vici Dolls does SUCH a good job of reminding people things are launching that I almost always end up on their website after a new product launch. So I have put together some quick, implementable tips for you to do pre-website launch to really make sure you get some traffic! More traffic = more leads & clients.
I know, I know, I do brand design and websites so OF COURSE I am going to include this one. But seriously, if you are doing something similar to what others are offering, the biggest differentiator is going to be how you brand and position yourself. Create something that your ideal client is going to LOVE and want to share with their friends or on social media!
Do you know people? You're human, of course you do! Even if it feels a...